What do Turkey and Home Videos Have in Common?

This post is written by YesVideo CEO, Michael Chang.

Everyone knows that Thanksgiving is a major time for families to get together. There are some parts of this that we sometimes dread. Traffic is a bear with freeways and airports in gridlock. The turkey is often dry and parents will always give you advice, even into your 40’s and 50’s!  But one thing to look forward to is that we can rely on this special day to share family memories and stories.

Whether it is the old story of how Billie got his tongue stuck on the frozen telephone pole or how Diane’s perm before the prom went horribly wrong, they are the important because they make us laugh together.

Sharing memories brings a family together and unites them in a shared history. That history has come to life now in digital form, where it can be easily shared when apart…but has become even more meaningful when we are together.

Sharing memories brings a family together and unites them in a shared history.

We noticed an interesting pattern with our customers, now 450,000, who have entrusted YesVideo to store their most precious memories in the cloud.

4pm on Thanksgiving Day was the highest peak traffic time for our cloud service in 2013.  Guess what the 2 next busiest days were? The Friday and Sunday after Thanksgiving. We surveyed our customers and found that 25% of them watched their videos by themselves. 18% of them watched their videos with 1 other family member. And a whopping 57% of them watched their home videos with 2 or more family members – presumably on the couch after stuffing themselves with turkey.

4pm on Thanksgiving Day was the highest peak traffic time for our cloud service in 2013.

YesVideo has started a trend for families to take their family memories into the cloud.  30% of our customers share their accounts or share whole videos with their family members.  We must be onto something!

thanksgiving_michael_quoteWe look forward to being a part of every America’s Thanksgiving this year. We hope you have a memorable Thanksgiving with your family.

 

 
Michael Chang Photo

Michael Chang is CEO of YesVideo, the global leader in video transferring and sharing. He is responsible for defining the company’s market vision, and leading his team to continued success by creating innovative products and services for the millions of consumers that YesVideo serves.

Previously, Michael cofounded Greystripe, the largest brand focused mobile advertising network, and also served as CEO. ValueClick acquired Greystripe in 2011. Michael also worked at Incubic Venture Capital and was responsible for investments in Internet and software companies. Michael holds an MBA from Duke University’s Fuqua School of Business and a BS in EE from Carnegie Mellon University.

Follow Michael Chang on Twitter: www.twitter.com/@michaelmchang

 

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